About Montra
The company exists because the same operational problems kept showing up—in clinics, in service businesses, in any company where growth outpaced systems. Montra was built to fix that pattern.
Background
Before Montra, the work happened inside businesses—not from the outside looking in. That meant sitting with owners, building systems alongside staff, and seeing exactly where things broke down when volume increased.
As Director of Marketing for a plastic surgery clinic, the problems were tangible: missed calls during procedures, after-hours inquiries going cold, follow-up that depended on who was working that day. The same patterns appeared again as Director of Marketing for a business financial services company—different industry, same structural gaps.
What became clear was that most businesses don't have a marketing problem. They have a flow problem. And fixing it requires being inside the operation, not pointing at it from a dashboard.
Justin Urena
Founder, Montra
The same issues surface regardless of industry. Intake is inconsistent. Follow-up depends on individual effort. Growth exposes weak systems instead of strengthening them.
In clinics specifically, the pattern is pronounced. Patients reach out—but staff is busy. Calls come in after hours—but no one responds until tomorrow. Forms get submitted—but follow-up is manual and uneven. The demand exists. The capture doesn't.
Montra's approach was shaped by seeing this repeat. Not once, but across every business where growth was real and systems weren't ready for it.
Montra can run ads. Montra can build funnels. Montra can increase traffic. But none of that matters if the intake can't handle it.
The difference is sequence. Most agencies start with traffic and hope operations figure itself out. Montra starts with operations and deploys marketing only when the structure can support it.
Ads and funnels are tools, not identities. They're used deliberately.
Growth is supported only when operations can handle the volume.
Intake, follow-up, and booking matter as much as traffic.
Working with Montra isn't like hiring a vendor. It's closer to bringing in an operational partner—someone who understands how clinics actually run and builds systems that fit inside that reality.
Diagnostic first
Every engagement starts with understanding how things work today—not how they should work on paper.
Boundaries matter
We don't push growth for growth's sake. If something isn't right for your practice, we'll say so.
Systems are implemented, not suggested
We don't hand over a playbook. We install what's needed and make sure it runs.
Quiet integration
Your staff shouldn't feel disrupted. The goal is less noise, not more.
Montra works primarily with clinics across North America. We also support practices in Canada, Mexico, Latin America, and the Caribbean. Most of the work happens remotely, with systems designed to integrate regardless of location.
We can have a short conversation to see if there's a fit. No pitch, no pressure—just a clear-eyed look at whether working together makes sense.